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Website privacy notice

Updated: October 19, 2026

This notice covers archerfutura.com and the Erik and Anna website support pilot. Archer Futura Technologies AB, Stockholm, Sweden, is the controller. Contact contact@archerfutura.com for privacy questions or requests. Linked products and third-party sites have their own notices.

Chat with Erik and Anna

Erik and Anna are automated assistants that retrieve approved public answers. The current pilot does not send conversations to a model provider or use them for model training. A human is connected only after a staff member claims your support request; an open chat is not a promise that someone is online.

When you send a message, we store its text, replies, timestamps, assistant choice and a random conversation identifier to provide and resume your chat. Vercel hosts the service and Upstash Redis stores the conversation in Frankfurt. The chat database deletes it automatically no later than seven days after the conversation starts; replies do not extend that limit.

If you select Share and request support, we send the conversation and any optional follow-up email you provide to our authorised support team through our private support platform. Further messages in that conversation are also shared. We record when you requested sharing and which notice was shown. Only replies intended for you are shown on the website.

Support-platform messages are configured for deletion seven days after each message is posted, processed by the provider’s daily deletion cycle. This is separate from the chat database’s seven-day lifetime from conversation creation. Exports, notifications or email follow-ups already copied elsewhere are not erased by that retention setting. Ending a conversation stops new chat messages; it does not erase copies already in the support platform or email. Contact us to request access or deletion, quoting the conversation identifier if available. Please do not send passwords, financial details, health information or other sensitive personal data.

Our legal basis for responding to requested chats and support enquiries is legitimate interests: providing answers and handling enquiries, with limited access, short chat storage and sharing only on your request. You may object to this processing by contacting us.

Contact form and email

We use your name, email address, optional company, selected subject and message to respond to your enquiry. Required fields are needed to deliver and answer it. Submitting a message does not subscribe you to marketing.

Vercel processes the form request and Resend delivers it to contact@archerfutura.com. We do not keep a second copy in your browser. Existing copies left by the earlier form are removed when you next visit a page using our privacy controls.

Resend states that email data and delivery logs on its standard plans are retained for 30 days. Our received email and any follow-up correspondence remain in our business mailbox while needed to handle the enquiry and any resulting business relationship or legal record. Mailbox copies do not have the chat's automatic seven-day deletion. You can ask us to review or delete your enquiry.

The legal basis is our legitimate interest in responding to business enquiries; where you ask us to take steps towards a contract with you, it is Article 6(1)(b) GDPR. We do not reuse contact messages for advertising.

Cookies, browser storage and optional analytics

Optional analytics is off until you accept, including where you make no choice. Rejecting it leaves chat, contact and other core features available. Accept and reject have equal prominence. Use here or in the footer to change your choice or withdraw it at any time. Withdrawal stops future analytics; it does not undo processing that already happened.

  • Privacy choice: af-privacy-choice in local storage records accept or reject, the notice version and time. We honour it for 180 days, then remove it on the next visit and ask again. You can clear it earlier through browser settings. It is needed to respect your decision. If storage is unavailable, analytics remains off.
  • Theme: af-theme in local storage remembers a theme only after you choose it. It remains until you clear site storage. The default theme is not saved automatically.
  • Chat: af-ai-agent-session and af-archer-persona in session storage support the chat you request and keep its identity. They normally last for the browser tab's session; the server token expires after seven days. Browser session restoration may retain tab storage longer. Ending a chat does not erase its server record.
  • Optional analytics: with your consent (Article 6(1)(a) GDPR), Vercel Web Analytics receives public page visits and technical information such as device/browser type, country derived from the request and a daily visitor hash. Vercel says this hash's visitor session is discarded after 24 hours. Aggregate statistics can remain in its dashboard. We do not enable analytics cookies, identified users, custom interaction events or advertising trackers.

We remove query strings and fragments from analytics page URLs, do not send chat or form contents as analytics, and suppress page events with external referrers to avoid disclosing those URLs. Fonts, images and scripts for the website are served locally, except for optional analytics served through our Vercel hosting. The admin page and press page do not run analytics.

These controls apply to this browser and website origin, not other devices or linked services. You can also remove stored preferences through your browser's site-data settings. A fresh visit will ask again without enabling analytics.

Hosting, security and service providers

Vercel necessarily receives network and device information when serving the site. Our chat rate limits use a keyed hash of the IP address, not a stored raw IP address. We do not deliberately log chat text, form contents or email provider response bodies in application logs. Hosting providers may maintain separate operational and security logs under their service terms.

We use legitimate interests to operate the website and prevent abuse. Access to chat records is restricted, support uses an authorised staff list, and connections use HTTPS. We do not sell personal information or share it for behavioural advertising.

Our providers include Vercel (hosting and optional analytics), Upstash (chat storage), a business collaboration provider (requested live support), Resend (contact email delivery), and Microsoft 365 for business email. Although the chat runtime and database are in Frankfurt, providers and their subprocessors may process data outside the EEA, including in the United States. A Frankfurt region is not a guarantee that all processing stays in the EEA.

Provider data-processing terms describe applicable transfer safeguards, such as the EU Standard Contractual Clauses. You can request the identity of a provider and information about the safeguards for your data from us. Published provider notices include Vercel, Upstash and Resend.

Your rights and choices

Subject to applicable conditions, you can request access, correction, deletion, restriction and portability, and object to processing based on legitimate interests. Withdraw analytics consent in Privacy choices. Contact contact@archerfutura.com for other requests; provide only enough information to locate the relevant chat or enquiry. We may need to verify your identity before disclosing records.

You can complain to Sweden's Integritetsskyddsmyndigheten (IMY) or your local supervisory authority. We respond within the applicable legal timeframe, normally one month for GDPR requests.

This website is intended for business enquiries. If a child has submitted personal information, contact us so we can review and remove it where appropriate.

We will update this notice when the website's processing changes. New optional purposes require a new choice; continued browsing is not consent.

© 2026 Archer Futura Technologies AB

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